Crafting a Culinary Brand: The Dirty Burgers in Wynwood | Visual and Marketing Transformation

Share This Post


  • Meet The Dirty Burgers, a standout dining destination in the vibrant Wynwood, Miami. We embarked on a comprehensive journey to develop their brand, design stationery, and create compelling content.


  • In an area known for its edgy art scene and hip eateries, The Dirty Rabbit Burgers needed to establish a distinctive brand that communicates quality and originality.

Brand Development:

  • Our first step was to craft a modern and memorable logo. Drawing inspiration from the restaurant’s playful name, we designed a logo that combines a stylized rabbit with a classic burger silhouette. The color palette was selected to evoke freshness and modernity – a vibrant orange paired with a rich charcoal grey.

Stationery Design:

  • For cohesion across all touchpoints, we designed a suite of stationery. From menus that make a statement at first glance to business cards that leave a lasting impression, every piece was infused with The Dirty Rabbit’s unique personality.

Content Creation:

  • Visual storytelling was key. We produced an array of photos and videos that not only showcased the mouth-watering burgers but also highlighted the fun and vibrant atmosphere of the restaurant. From sizzling grills to happy customers, we captured the essence of The Dirty Rabbit experience.


*The Dirty Rabbit Burgers saw an immediate impact. In the first three months following the rebrand:

  • A 40% increase in dine-in customers
  • A 30% uptick in social media engagement
  • Overwhelming positive feedback on the new brand design and content*


This project was more than a brand makeover; it was about capturing the heart and soul of The Dirty Rabbit Burgers and translating it into a visual narrative that resonates with its audience. For us, as creatives, it was rewarding to see our work contribute significantly to the restaurant’s growing success.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Do You Want To Boost Your Business?

drop us a line and keep in touch

Learn how we helped 100 top brands gain success.

Let's have a chat