PINK PONY Hospitality / Miami
The night starts here.Journey map · Visual interpretation of the experience
From discovering a night to wanting to be there.
How do you make a place feel alive before someone walks in?
The challenge
Bring the venue’s energy into a digital journey that helps a guest find their night, explore the atmosphere and take the next step.
The design decision
A featured campaign sets the mood. Weekly events, experiences, menus and the venue answer the questions that come before a table request.
Focus of this case: public experience and reservation journey design.