Beyond Fresh: Crafting the New Identity of El Pezcaron

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Case Study: El Pezcaron

Executive Summary:

  • El Pezcaron is a gourmet delivery-only seafood restaurant. The goal was to develop a distinctive brand identity, optimize digital presence, and establish influential partnerships.


  • Launch a comprehensive brand repositioning to elevate El Pezcaron’s market presence and to distinguish it from competitors.

Proposed Solutions:

  • Complete brand redesign, targeted social media marketing, high-quality content creation, and strategic influencer partnerships.

Process and Execution:

  1. Brand Development:
    • Crafted a unique and contemporary logo, encapsulating the restaurant’s fresh and premium offerings.
    • Established a maritime-inspired color palette to invoke feelings of freshness and quality.
    • Chose elegant and readable fonts to ensure brand consistency across digital and print materials.

  1. Stationery Design:
    • Conceptualized and designed business cards, menu templates, and delivery packaging that reflect the brand’s sophisticated identity. (Insert Stationery Images Here)
  2. Content Creation:
    • Produced professional, visually captivating photos and videos showcasing the culinary artistry behind El Pezcaron’s dishes.
  1. Influencer Management:
    • Cultivated relationships with local food influencers, orchestrating authentic sponsored content to boost brand visibility and credibility.

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A post shared by EL P E Z C A R Ó N (@elpezcaron)


  • Achieved a 35% increase in online orders within the first quarter after the rebranding launch.
  • Elevated brand recognition, gaining 5,000 new Instagram followers with a 50% increase in engagement rate.
  • Customer retention rates improved by 20% due to enhanced brand loyalty.
  • Garnered extensive positive customer feedback praising the elevated brand aesthetic and storytelling.


  • “Partnering with Mind Miami Creative Team revolutionized our brand’s presence. The sophisticated new image perfectly aligns with our vision, and the results in customer engagement and sales have been extraordinary.” — Ericka Montalvan Owner of El Pezcaron


  • This comprehensive rebranding and strategic digital marketing campaign substantially elevated El Pezcaron’s brand presence and customer engagement. The professional and cohesive brand identity, compelling visual content, and influencer collaborations created a vibrant, trusted, and profitable brand persona.

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